PLUG, SCOOP & Beyond –Craft your Art of Corporate Communications is a practitioners’ handbook authored by Manjunatha Seetharam a professional with over 2 decade of experience in the field. After careful observation of the way things are practiced in the Industry, he decided to pen down the experiences, contexts and case studies of campaigns where there were credible and genuine efforts towards creating an understanding of the organizational objectives.
The Book is aimed at PR & communication professionals who are passionate to identify innovative and robust ideas to find solutions for communication challenges. It also focuses on how Managements can identify and explore opportunities in collaboration with communication professionals to achieve their organizational objectives. The Book contains Tools and their relevant areas of application, methodologies and case studies where the Author has been successful in over 100 events of engaging with stakeholders.
When asked to comment on the Book the Author said ” I would like to instill a sense of pride amongst the practitioners by empowering them with the tools, techniques and methods of approach. If you want to be respected and considered for decision making, as a function within an organization, you need to bring in that kind of value to the Management Board. My objective is to open the doors of innovation, ideas to the management from the communication fraternity in order to find organizational solutions.”
It has over all 15 chapters beginning with the scope and importance of communication and the interest levels begin to make you open up your eyes and leads you to some unknown facets of communication within an organization. It also lists down some of the wrong practices that are presently in vogue and suggests the alternatives for the same. It has answers to some of the questions that executives face day in and out such as ‘how to say NO’ to your boss, how to derive the ever missing clear communication objectives from the organizational objectives. Etc. It goes on to explain how communication is just not a press release issuing department but a very important strategic intervention function that can question, identify issues and challenges and articulate them effectively for the growth of the organization. The Book gives an idea of how to identify communication opportunities and come up with idea. He has a unique 3 T formula, which helps organization to position, send out a message and differentiate from the competition.
The book is priced at Rs 399/- for paper back and is available at launch discount in Amazon. The Author can be reached @[email protected] or through hand phone: +91 9341276562 or 8217895091
